"VITALITY LAUNCH" PROJECTOR MAPPING
INP MEDIA / VITALITY
GENRE : Projector mapping
CLIENT : Vitality
AGENCY : INP Media
CREATIVE DIRECTOR :
PRODUCER : Vicky Godfrey
CG & AFTER EFFECTS :
AFTER EFFECTS :
Red Karavan were commisioned by INP Media to create a series of projector mapping animations.
They were shown at the corporate re-branding lauch of The Prudential, who are now known as Vitality.
The animations were projected onto a 7 meter high curved wall, that overlooked the auditorium. As a result, Red Karavan needed to render at a relatively high resolution of 5760 x 1080 pixels.
Acclaimed creative director Kate Dawkins joined the Red Karavan team to design the animations, whilst restricted to strict branding guidlines & a very tight deadline.
Head of 3D Andy Taplin executed the themed block animations in Maya, then compositing in After Effects.
Joel Harrison also worked on After Effects, to chroma key the "Ambassador" footage (Jordan Henderson, Johnny Wilkinson & Theo Walcott), as well as creating the "Old To New" sting.
From pre-vis design through to delivery, Red Karavan had just 7 days to complete a total of 9 minutes of animation.