"VITALITY LAUNCH" PROJECTOR MAPPING

INP MEDIA / VITALITY

GENRE : Projector mapping

 

CLIENT : Vitality

 

AGENCY : INP Media

 

CREATIVE DIRECTOR :

Kate Dawkins

 

PRODUCER : Vicky Godfrey

 

CG & AFTER EFFECTS : 

Andy Taplin

 

AFTER EFFECTS :

Joel Harrison

Red Karavan were commisioned by INP Media to create a series of projector mapping animations.

They were shown at the corporate re-branding lauch of The Prudential, who are now known as Vitality.

 

The animations were projected onto a 7 meter high curved wall, that overlooked the auditorium. As a result, Red Karavan needed to render at a relatively high resolution of 5760 x 1080 pixels.

 

Acclaimed creative director Kate Dawkins joined the Red Karavan team to design the animations, whilst restricted to strict branding guidlines & a very tight deadline.

 

Head of 3D Andy Taplin executed the themed block animations in Maya, then compositing in After Effects.

 

Joel Harrison also worked on After Effects, to chroma key the "Ambassador" footage (Jordan Henderson, Johnny Wilkinson & Theo Walcott), as well as creating the "Old To New" sting.

 

From pre-vis design through to delivery, Red Karavan had just 7 days to complete a total of 9 minutes of animation.

 

 

© 2017 Red Karavan Ltd. Registered company in England and Wales. Registered No. 8165590 

  • fb_red.jpg
  • twitter-bird_red.jpg
  • linkedin_red.jpg